Stakeholders are individuals, teams, agencies, and partner organisations. Sort By: Satisfactory Essays. Eichenberger, JA 1996, General Aviation Law, 2nd edn, McGraw-Hill Professional, New York. It is clear that the assortment of communication . The Stakeholder Map: For making a stakeholder analysis. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. The company has been strengthening its brand value by offering affordability, easy and enjoyable travel to both its customer segments, leisure and business. According to the Ansoffs matrix, the airline should try to penetrate new markets with the existing products and services (French 1986). It will be viewed as a viable enterprise that addresses acute environmental issues and reflects on its values. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. Operating in net-zero carbon flights across network: EasyJet has a strong history of pioneering several environment friendly approaches towards reducing the environmental footprint across the entire network. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF. Step 1) Identify your stakeholders: Your boss, your team, senior executives, prospective customers, your family, etc. The company has a presence in over 30 countries through its affiliate airlines like EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Run projects smoothly with stakeholder mapping. To show where there may be areas of alignment or areas of opposition between stakeholders. Explains that this british airways site was used to compare low-cost airlines to international high-quality airlines. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Better Essays. This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. This has dented its ability to effectively compete in the European airline industry. Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. Analyzes how the valuation model utilizes an increase in passengers in line with the stated capacity and assumes the fares are constant. Most EasyJet Topics to Write about. Compares the median weekly income of full-time wage and salary workers who were union members with non-union workers. The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Process. Good Essays. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. Please note that you agree to receive email updates from us on our new reports and solutions. Building on our existing leading positions in Western Europes top leisure destinations to provide network breadth and flexibility. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. To identify and name stakeholders who are part of a project ecosystem. The Summary report contains the SWOT & PESTLE table contents only. The key strategic approach which has made this airline to get to this point is the low cost fare structure. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. Explains that the airline industry is impacted by current market trends, and externalities. Holistic Analysis Few airlines in Europe have lower fares. Impact of Covid-19 on the economy and airline industry, 1. Local community and pressure groups. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. the airline industry's inflation or deflation is a direct result of market conditions and is affected by all externalities. STEP 2: STAKEHOLDER ANALYSIS In the beginning of planning a Stakeholder engagement process, a Stakeholder Analysis needs to be carried out. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). Need a custom Essay sample written from scratch by Define the scope, goals, and desired outcomes of your project. Explains that easyjet's aims are to achieve excellence in environmental, social and ethical activities. This is done before a project is started. Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. Explains that the airline industry has benefited from living wage legislation because the wage increase encouraged a decreased turnover rate, and an increase in work efficiency. Stelios Haji-Ioannou (Greek) founded the company in 1995. Furthermore, the profitability of this industry depends on the business strategies which will be laid out by airline companies such as the EasyJet. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. Implementing any major strategic exercise requires insight and focus. You can easily edit this template using Creately. The second aspect which is on the strategy of this company is sustainability. Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. Opines that jet2 must capitalise on customer trends by flying to more destinations within europe. View timetables, travel guides and ideas of where to go. 1. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.com. Interviews by Ross Falconer. These include the emerging technological trends in the market. The remaining section of Strength is available only in the 'Complete Report' on purchase. This is a tool which is used in analyzing the industry where a company operates. Unions were once seen as an organizer of labor rights but they play a key role in management as well. Opines that pressure groups want easyjet to continue to create a brand name for themselves and help the public trust their business. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. First choice brand and increasing customer loyalty. Stakeholder mapping is part of the stakeholder analysis process. Introduction and History. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. ensure the integrity of our platform while keeping your private information safe. 3. Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). According to this airline, this airlines ROCE indicates a very steady company. In addition to Boston Matrix can position BAs business in terms of short haul (cash cow business) and long haul (star business). 2. Sort By: Satisfactory Essays. they would also want the company to do well profitably. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. IvyPanda. easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. Explains that management and labor unions have fundamentally conflicting interests. Copyright of EasyJet Plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. These include new competitors who are looming within the market. Analyzes how ryanair's valuation maintains assumptions set forth in its 2004 annual report. All rights reserved. Reach thousands of academicians and corporates across the globe. union wage premiums show the direct benefits of being a member. Low-cost airline is a passenger carrier, which offers travelling service at relatively affordable and competitive rates as compared to other airlines (full service or . their diversity team provides training and advice on discrimination law. Explains that jerram, r., and riley, g. (2006), externalities - government policy options. on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. Explains how market forces and competitive advantage affect organizations, such as easy jet and air passenger duty tax. Total revenue ( million) 2,362.8 1,797.2 31.5%. employers can't terminate a worker for discriminatory reasons such as race, religion, age and the like. The power of suppliers is another aspect which is brought to the fore by the porters five forces. I have a background as a Developer and Technical Architect.
I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. easyJet's updated framework continues to build on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. Explains that airlines combine their income and inventory costs to establish ticket prices. Explains that hicksian's model reckons the time frame in which a strike has to last in order for the parties to reach concession in terms of the wage rate. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. Explains that jet2's website focuses on the general airline market, but this is worldwide, and therefore had limited relevant information, as it operates within european routes only. The second table gives highlights on the financial status of the company in the year 2012 and the anticipated financial aspects in the year 2013. Easyjet adds AR bag-scanning feature to iPhone app - https://www.businesstraveller.com/business-travel/2019/02/07/easyjet-adds-ar-bag-scanning-feature-to-iphone-app/
The decisions and actions which are taken within the operations of EasyJet have a direct impact on the fundamentals which form the basis of this company. Best EasyJet Topic Ideas & Essay Examples. Explains that the airline industry is influenced by the elasticity of demand, externalities, wage inequality, monetary policies, and fiscal policies. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 1. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Top Quality. You are free to use it for research and reference purposes in order to write your own paper; however, you Map your stakeholders Simple & Easy EasyJet Titles. Explains that oligopoly is when select firms dominate a select market, and the action of one producer affects the influences of other producers. EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html
It involves assigning attributes or levels to each stakeholder based on their characteristics in relation to the project or work. From engineering to banking, NASA to US Airlines, there are labor unions that represent the employees or workers while acting as a bridge between the labor force and the administration. Your privacy is extremely important to us. The plans are underway to increase the fleet of this airline. Within an enterprise, stakeholders may also include managers and staff. English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke people flying for pleasure are not being forced, so leisure travel would be considered excludable. That is the ability to produce and deliver services at a considerably lower cost as compared to other airlines (Barnes 2008). Opines that trade unions would want the charity to treat their volunteers with the same amount of respect as theyd treat them as permanent employees. Furthermore, the airlines location also bolsters the efficiency with it has (Mayer 2007). Focus on seasonality improvements such as season contracts and bases. easyJet being a 100% direct sell service had main focus on the internet marketing. A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31). 1. 92% of union workers have job-related health coverage versus 68% of non-union workers. In this case, the emerging leisure travellers are providing a strong opportunity for this airline. Furthermore, EasyJet owes a part of its success to its unparalleled network of operating in 1,051 routes in 2019 as compared to 979 in 2018, and covering 56 primary airports in 2019 as compared to 51 in 2018. Explains how the monetary and fiscal aviation policies exercised in the airline industry were greatly impacted by the catastrophic events of september 11, 2001. This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. This is a tool which is used to evaluate the internal and the external environment of a business. I am a resourceful and highly motivated change management practitioner, passionate about helping organisations achieve desired outcomes through successful change implementation. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. Changing priorities for consumers to drive ancillary revenues, 1. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). Copyright 2023 Surperformance. EasyJet (2018), "EasyJet Annual Report", Published in 2018. This is because a strong brand name ensures that the airline has got strong incentives to lure and keep their customer. sanford one source employee login. 3. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. (2020, September 26). easyJet holidays is on track to meet the medium-term target of 100m+ PBT. The airline industry is an industry which is growing to greater levels. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. It is believed that over 97% of Jet2s customers book online, which further highlights Jet2s emphasis on online bookings. easyJet has a cost advantage over its major competitors on the primary network that it operates. It can be understood that . easyJet aims to deliver a seamless and digitally enabled customer journey at every stage and is continuously working to enhance the customer experience. Opines that owners would want easyjet's demand to increase, as this would mean lots of plane tickets would be sold as they're in demand. In some countries, unions are heavily one-sided, only taking into consideration rights of the employees. its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. 2. Explains that hicks proposed that trade unions and employers try to find stability in terms of cost and benefits of a work industrial action when making concessions during bargaining. This allows you to easily see who can influence your project and how each person is related to the other. student. It also involves picking and deciding the best communication techniques throughout the groups and how to involve them to their optimum level. When this industry began, the industry was monopolized by the state owned flag carriers (Cameron & Mike 2009). Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem. All stakeholders want the business to succeed and are dependent on each other to make this happen. Research on Hybrid and Electric Green aircraft propulsion technologies: In the pursuit of diminishing the impact of environmental footprints, reducing carbon emissions and energy consumption, the corporations are shifting towards abiding with the green scenario. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. Explains that british airways is committed to actively promoting diversity and understanding. The threat which faces this airline is the availability of substitutes. in some countries, they are heavily one-sided, only taking into consideration rights of employees. "EasyJet Company's Strategic Analysis and Marketing." Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. 2020. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. Page 8 of 50 - About 500 Essays Powerful Essays . This has managed to ensure that the presence of this airline in Europe is felt. EasyJet is a British low cost airline company that flies both domestic and international routes. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. first and business class travellers are discerning to different levels of quality between airlines and can voice strong opinions. Since the capacity of air transport infrastructure is always limited, the greater environment that airlines operate within will function in a similar manner in the future, although capacity constraints at certain busy airports may further constrain the air space. Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. As an airline, EasyJet has skilled and motivated workforce which ensure that the travellers are able to enjoy quality services. Furthermore, it is important to note the fact that the management team should work out a plan to ensure that the cost estimates are within the range of the company operations. business class is the most competitive among airlines and is seen most heavily marketed. Operating in net-zero carbon flights across network, EasyJet Plc Porter's Five Forces Analysis, EasyJet Plc Segmentation, Targeting and Positioning (STP) Analysis. Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). Once you determine who these key stakeholders are, then you can bring them into the kickoff to help align the project with strategic objectives. Internal stakeholders are . Digital Marketing and Social Media Strategy Analysis Report. Easyjet rejects takeover bid from rival Wizz Air and is. In this case, EasyJet faces the same challenge as a company in Europe. What we do. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. the risk free rate is typical given the current economy and market risk premium. There are no assigned seats, no meal, no movies and no first class travel on its flights. To make the connections and associations between stakeholders tangible by visualising them. 3. Opines that easyjet should continue with the rules and laws they already follow as this will make employees happier knowing that they are being treated fairly, which will improve the workplaces efficiency between employees and customers. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Then evaluate the other options which will bring to the fray better returns. This will ensure that the airline has got more bargaining power in order to accomplish its objectives. SWOT & PESTLE.com (2023). The economic downturn, grounding of fleets due to COVID-19, Increasing Oil prices are some striking factors that have disrupted the entire aviation business, here is a discussion of other external influencers and their impression on the aviation industry and largely on EasyJet company. Opines that local and national communities would prefer businesses that were noisy or caused a lot of pollution. This implies that it is important to consider the fact that strategy is crucial when it comes to this industry. by chloe calories quinoa taco salad. Grow your business. "EasyJet Company's Strategic Analysis and Marketing." von | Jun 17, 2022 | tornadoes of 1965 | | Jun 17, 2022 | tornadoes of 1965 | Focusing on improving the control and decision making across operations. Links to a report on the increasing number of travel agents. Figure 22: Balance scorecard (a) for . This has been clearly captured in the vision and the mission statement of this company. In 2005, the company had transported over 29 million passengers. * By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. mary mcnamara articles; location pin emoji black and white; how to calculate binomial distribution using calculator casio Modern aircraft fleet with unparalleled network, 1. Key Performance Indicators (KPI's) Report. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. French, WL 1986, Human resources management, Houghton Mifflin Co., New York. Explains that positive and negative externalities influence the supply and demand of the airline industry. Powerful Essays. In order to manage stakeholders effectively it is important to understand the needs and interests of each, including: * Their goals * Past reactions * Expected behavior * The likely impact the project . Or you could illustrate who the external stakeholders are that influence your business. It is worth mentioning that due to this increase in demand of air travel, major airlines opted to reinvent the wheel. Due to the increased use of the internet, it is becoming more and more easier to book online. Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. Explains that wage inequality is determined by analyzing the statistics of how much airline employees are making and the cost of living where the airline employee is employed. Through these strategies, the airline will be in a position of establishing the right framework of bringing positive results at the end of the plan. The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns. It is important to keep in mind that the situation is dynamic and that both stakeholders and their interests might change over time, in terms of level of relevance to the project and the need to actively EasyJet airlines cuts costs through value pricing. Flexibility can comprise four aspects. In England, this company is registered with the number 3959649. There are several strategic options which are available for this airline. Use our interactive flight route map to find destinations easyJet fly to from your chosen airport. <br><br><br>Specialities/Key skills: <br><br>Logistics & Supply Chain - Distribution & Network design, Strategy, Critical thinking, Business Analysis, EXIM and Customs clearance, Change management, objective & data driven decision making, stakeholder management and communication, problem solving, PRINCE2 project management, risk analysis, direct and indirect people management, advanced excel | Learn more about Vamsi Krishna Paradarami's work . As the holidays business grows in scale, easyJet plans to make targeted investments to strengthen the business. Explains that airlines say jobs at stake if fee hike approved. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. Stakeholder mapping is simply a process in which the company's stakeholder is tracked, identified, their outcomes from a project are calculated, and all this information is derived during this crucial processthe person who is managing the project maps and categorizes them.. Describes the roles of key players like owners, board of directors, and staffs. Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. Brand reputation, economy of scale and cost control are some the key success factors of BA. This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. 4 min. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. Are you looking for a report which is not covered on our website? Helping the disruptive build impactful companies. Consequently, the airlines got the chance to expand their routes and fly across the continent (Belobaba, Amedeo & Cynthia 2009). The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011).
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